By Justine Daisley
Cranky is a leading Australian online provider of health, weight management and supplements products. It was founded by Australian sports celebrity Adam MacDougall and his wife Belinda in 2013. Cranky’s flagship products ‘The Man Shake’ and ‘The Lady Shake’ are the clear #1 meal replacement shakes in Australia, helping hundreds of thousands of Australians to achieve their health goals. Cranky operates a predominantly direct-to-consumer business model through its own website. The business also has a growing retail presence, with national distribution through grocery chains and pharmacies.